Will a small British indie called Philomena take home any Oscars? If it does, its cast and crew
will have Harvey Weinstein to thank. And they won’t be alone. Here’s a recent
tidbit from the March 2014 issue of Harper’s:
Number of Academy
Award winners in the past twenty years who thanked God in their acceptance
speeches: 7
Who thanked Harvey
Weinstein: 30
Everyone who knows something about Hollywood has heard of
Harvey Weinstein. He and his brother Bob started out circa 1970 as concert
promoters. Soon, taking a tip from the Roger Corman playbook of that era, they
formed a company called Miramax (named after their parents, Max and Miriam) and
began importing challenging art-house flicks from Europe. The strategy worked.
Looking for material closer to home, they soon had some major hits on their
hands. These included Errol Morris’s powerful documentary, The Thin Blue Line, and Steven Soderbergh’s provocative
chamber-piece, sex, lies, and videotape,
which blew away audiences at the 1989 Sundance Film Festival and went on to win
the Palme d'Or at Cannes. By the time Miramax scored once again with The Crying Game, Disney was angling to
buy the company for big bucks. Under the Disney umbrella, the brothers started producing as well as distributing, and the hits kept on coming. (Harvey and Bob
eventually left Disney to form The Weinstein Company, though I've heard they’re
now planning to buy Miramax back. But that’s another story.)
Harvey Weinstein, it goes without saying, is a control
freak. It’s not unusual to see him yank a film off the distribution schedule
seven weeks before its planned opening. That’s what he did in January with the
Nicole Kidman starrer, Grace of Monaco, after feuding with the
director over editing issues. But he’s a genius when it comes to promoting his
films. Everyone in Hollywood believes it was his clever marketing that helped
push Shakespeare in Love past Steven
Spielberg’s Saving Private Ryan in
the 1999 Oscar race.
Harvey’s films, which include the whole Quentin Tarantino
canon, have continued to do well at the Oscars ever since. (He’s also been
accused of trying to take down his rivals, for instance spreading rumors about
some unsavory aspects of John Forbes Nash’s character when A Beautiful Mind was looking Oscar-bound.) This year, boosting Philomena along with August: Osage County and Lee Daniels’ The Butler, he has been
particularly ingenious. When Philomena,
the true story of an Irish mother looking for the son who was stolen from her
by the Catholic Church, was rated R by the MPAA because of a few expletives
dropped by Steve Coogan’s character, Harvey swung into action. He quickly
persuaded the film’s star, Judi Dench, to assume her “M” role from the James
Bond films to humorously threaten the MPAA in a video clip. It went viral, and
soon Philomena was reclassified
PG-13. That new rating made it a far more comfortable fit for the mature
audiences who shy away from the sex and violence that an R-rating generally implies.
Next Harvey took advantage of opposition to the film by some
Roman Catholic groups, placing enormous ads that boldly parried their complaints. But
his real coup was getting the actual Philomena Lee, a charming and gutsy
eighty-year-old, to show up at press events and help spread the word. Focusing on
her own story rather than the film version, she has not run afoul of the
Academy’s rules for Oscar campaigning. Still, her presence has its own sort of clout,
and the undauntable Harvey is clearly positioning her as a potential spoiler in
this year’s Oscar race.