Who could resist Valerie
Harper? At the start of the 1970s, on the always hilarious Mary Tyler Moore
Show, she was Rhoda Morgenstern, the best buddy whose self-deprecating wit
and funky style made for a vivid counterpoint to the girl-next-door charm of
Mary Richards,. Mary was of course played (by series star Mary Tyler Moore) as
a bubbly Midwesterner, a would-be broadcast journalist cursed with the
perennial desire to be nice. Her pal Rhoda, a window-dresser by trade,
is a blunt New York transplant who bemoans the size of her hips (well, next to
the reed-like Mary, anyone would look chubby) as well as her failures on
the dating scene. Niceness—as opposed to datelessness—isn’t something Rhoda worries much about..
Part of Rhoda’s unique appeal
is that, in a series set in Minneapolis, she’s at least a tiny bit East Coast
ethnic. Not that her apparent Jewishness goes much beyond her name Still, she adds to Mary’s white-bread allure
a nice slice of pumpernickel, or maybe even corn rye. So beloved was she on the
Mary Tyler Moore Show that the show’s production company, headed by
MTM’s husband Grant Tinker, got the bright idea that Rhoda should head her own
series. He enlisted the same veteran comedy writers (James L. Brooks and Allan
Burns) who’d given the Mary Tyler Moore cast such great things to say.
The writers posited that now Rhoda has returned to her native Upper East Side,
where she’s living with her parents Nancy Walker and Harold Gould. There’s a
fair amount of Jewish shtik (much favored in that era, but slightly distasteful
now – are you listening, Mrs. Maisel?), and Rhoda’s Mary Tyler Moore buddies
drop in from Minneapolis to help her adjust. I even recall a direct comic steal
from the famous opening of Mary Tyler Moore in which our Mary, ready for
life in the big city, exuberantly flings her tam into the air. Rhoda tries this
in Times Square, only to have the hat flop to the sidewalk. Oh well!
Rhoda lasted five years, so I wouldn’t consider it a disaster.
But many of us who set viewership records watching Rhoda get married were bound
to be disappointed. A domestically contented Rhoda was not the Rhoda we knew
and loved. Ironically, it fell to her sidekick, the sister played by Julie
Kavner, to channel all the insecurity that had helped us identify with Rhoda
herself. Kavner, who for years has earned a nice paycheck as Marge Simpson, has
a great adenoidal voice, and it was easy to accept her as a Rhoda in the
making.
One personal story: when I
was working for Roger Corman at New World Pictures, director Monte Hellman needed
an actor to play the sidekick of Warren Oates in Cockfighter. Since I
was helping with casting, he asked me to call in Richard Shull. I looked
through the era’s casting bible, couldn’t locate a Richard Shull, but spotted
the name Richard Schaal, which certainly sounded similar. I knew who he was:
Valerie Harper’s spouse, and a veteran of improv theatre. So I booked him for
an interview, and he showed up at our scruffy offices, very excited. Only to be
told, alas, that he wasn’t the New York guy Monte had in mind. Rarely have I
felt so sorry for a stranger: it was 1973, Dick was wed to one of TV’s brightest
stars, and he clearly was desperate to show off his own talents. So it goes in
Hollywood—no wonder the marriage didn’t last. And I’ve never stopped feeling a
wee bit guilty.
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