Showing posts with label UCLA. Show all posts
Showing posts with label UCLA. Show all posts

Wednesday, April 24, 2013

U is for UCLA, Springboard for Future Cormanites


I’ve told the story often: how I came to work for Roger Corman at New World Pictures. I was finishing my doctorate on The Self-Conscious Artist in Contemporary American Literature when a professor-friend called with some surprising news. As chapter president of Phi Beta Kappa, he’d just received a phone call from a moviemaker named Roger Corman (who?), who was looking for a bright young assistant. Since, while working on my dissertation, I was also writing regular movie reviews for the UCLA Daily Bruin, I seemed an appropriate choice. But it was my scholarly accomplishments that appealed to Roger, I think. He loved showing off underlings who had earned fancy degrees and titles.

I was hardly the first UCLA alum whom Roger had hired. From the film school he’d plucked Monte Hellman, then Francis Ford Coppola, and still later such behind-the-scenes wizards as Clark Henderson and Steve Barnett. Other assistants before me had also come from the Westwood campus, which was located not far from Roger’s own headquarters. In 1964, he interviewed a smart and attractive brunette named Julie Halloran who held a bachelor’s degree in English from UCLA. She didn’t get the job being offered, because another candidate was Stephanie Rothman, who had earned a master’s degree from the USC Film School and an award from the Directors Guild of America for directing a student film. But Roger asked Julie for a date, and six years later they were married.

 As Roger’s own star rose, he looked further afield for assistants. When hiring technical personnel (like editors and department heads) to staff the Corman studio, he could have his pick of eager film school grads from USC, UCLA, and NYU. But in the Corman offices, he seemed to value young people with more intellectual backgrounds. For a while it pleased him to look to his own alma mater, Stanford University, for assistants like Gale Anne Hurd, Virginia Nugent, and Rob Kerchner, who could evolve into future producers, even though they didn’t arrive with much in the way of hands-on filmmaking experience. In my own Concorde-New Horizons years, many of my colleagues hailed from the Ivy League, like Anna Roth (Columbia), Mike Elliott (Cornell), Rodman Flender (Harvard), and Sally Mattison (Yale),

Beginning in 1974, a UCLA law school graduate named Barbara Boyle worked closely with Roger, first as his staff attorney and later as his head of business affairs. After a successful producing career, Barbara accepted the chairmanship of UCLA’s School of Theater, Film
and Television, a post she still holds. In 2004, an article in the trades trumpeted Roger’s pledge to award production funding -- to the tune of $100,000 -- to one or more UCLA film students. The plan was that Roger would choose the feature-length projects to be funded, then would donate one-third of each film’s profits to the school. As with similar much-ballyhooed agreements made by Roger with other academic institutions, this one never got off the ground.

I suspect something of the same will hold true for a project I just learned about, involving a San Francisco college’s advanced film students remaking Corman’s Munchies on the cheap. (In the ad I saw, participants are being asked to work without salary, receiving only screen credit “and the added resume builder of working with Roger.”)  Yes, Roger believes in college students, but never quite enough to fork over actual money.  

Tuesday, January 15, 2013

UCLA's Pauley Pavilion: The Electronic Version


A few weeks ago I was back at Pauley Pavilion, cheering on a basketball team. It was a sentimental journey. Decades ago, during the height of the John Wooden era, I sat in the stands for all Bruins home games, while my future husband played trumpet with the UCLA band. This time around, it was not Lew Alcindor and company I cheered for, but a very capable UCLA women’s basketball team playing an afternoon game. My husband was tootling with the UCLA Alumni Band, at an event designed to show off Pauley Pavilion’s newly-unveiled renovation.

Of course there was a lot of nostalgia for me, watching the cheerleaders wave their pompoms, and hearing the band play (endlessly) time-honored fight songs like “Sons of California.” But in many ways, I discovered, things ain’t what they used to be. Today the spectator experience has been transformed. At times it mimics watching a game on television, but there’s also a multimedia component that turns fans into participants in a larger-than-life spectacle.

The old Pauley Pavilion, which was brand-new when I was a UCLA student, was barnlike and utilitarian, something like an oversized bunker. The refurbished Pauley manages to look airy, thanks to a generous addition of exterior glass walls. It keeps alive the proud Bruin tradition with lots of colorful photos and memorabilia. But it is also vastly more commercial than its predecessor: not only are there refreshment stands aplenty, but Pauley now also boasts a “marketplace” for food purchases as well as a spiffy gift shop peddling Bruin T-shirts, teddy bears, and other souvenirs.

Inside the arena, the simple scoreboard of old has been replaced by a four-sided JumboTron that does far more than record the points scored by each team. Its LED display was constantly in action, showing close-ups of the players, half-time interviews with coaches, and instant replays. (Yes, at times I felt as though I were watching the game on TV from my couch at home.) But the scoreboard also functioned as an electronic cheerleader, exhorting the crowd to get loud, get LOUDER, GO INSANE!!! No pretty girl with pompoms or clean-cut guy with a megaphone could hope to compete.

The JumboTron was not the game’s only focal point. There were large LED screens at the four corners of the arena, and also bands of moving images visible in every direction. When the game opened with the singing of the “Star Spangled Banner,” I couldn’t at first find the actual flag. But I couldn’t miss the American flags rippling in the breeze on each of those huge screens. The screens also had fun showing the various team members cavorting off the court, “up close and personal.” At one point, there was even an animated clip incorporating the Bruin hoopsters into a wacky ski race. Still, I discovered that a main purpose of all that LED was to send the fans commercial messages. Ads for a bank, an airline, an insurance company, and something called “Muscle Milk” were continually flashing. And I had no DVR to fast-forward through that advertising blitz.

In one way, though, Pauley tried hard to capture the excitement of a live event. The big scoreboard kept urging the fans to “show us your dance moves.” As youngsters rocked out in their seats to the thumping beat of recorded music, a roving video camera singled out the best and bravest, then projected their images on the big screens at center court. Kids went wild as they recognized themselves. They were ready for their close-ups, as is Pauley Pavilion in this brave new media world. (P.S., we won!)